Why does Bitcoin ETFs a good entrance for Traditional Financial Companies Enter the Crypto Market?

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In recent times, the crypto market has witnessed a surge of interest from traditional financial companies, many of which are opting to explore the path of Bitcoin exchange-traded funds (ETFs). This article delves into the reasons behind this trend and the implications it may have on the crypto market.
In June, the crypto market experienced a significant influx of major Bitcoin ETF registrations. Notable companies like BlackRock, Fidelity, Invesco, Wisdom Tree, and Valkyrie submitted applications, generating widespread interest in the industry. Even the CEO of Binance reacted with an exclamation tweet to the news.
Earlier in 2023, the U.S. Securities and Exchange Commission (SEC) took legal action against Gemini and Genesis, two leading crypto exchanges, over allegations of inadequate liquidity that affected investors. Furthermore, the SEC sued Binance US and Coinbase later, citing illegal listings of alleged securities tokens and other legal issues. These challenges highlight the need for better regulatory clarity in the crypto space.

II: The SEC's History of Rejecting Bitcoin ETFs

The SEC's resistance to approving Bitcoin ETFs traces back to the Winklevoss brothers' initial application in 2013, when the cryptocurrency's price was relatively low. The commission was concerned about the market's small size and susceptibility to manipulation, leading to its refusal to register an ETF. Similarly, Grayscale's application was rejected in 2022 due to similar concerns.
The Success of BlackRock's Bitcoin ETF Application
Despite previous rejections, there was a strong belief in the community that BlackRock, a trillion-dollar investment fund, could be one of the first to launch a spot Bitcoin ETF in the US. Speculation arose that Coinbase and NASDAQ's involvement as crypto trading supervisory partners played a crucial role in BlackRock's successful application.
Spot ETF vs. Futures ETF: Why Big Players Choose Spot ETFs
Spot ETFs allow direct investment in Bitcoin, which can significantly impact the cryptocurrency's real value. This direct exposure is appealing to investment funds seeking a larger share in the market. In contrast, futures ETFs involve long/short positions through futures contracts with minimal market impact.

III: Motivations for Traditional Companies Entering the Crypto Market

Numerous theories circulate about the reasons behind traditional companies' growing interest in the crypto market. As the digital asset space gains traction and becomes increasingly mainstream, some traditional financial giants see it as a lucrative opportunity, and they believe embracing Bitcoin ETFs serves as a gateway to attract more customers and investments. Several key motivations have been identified:
Diversification and Market Expansion:
Traditional financial institutions are well-aware of the benefits of diversification. The crypto market offers an alternative asset class that operates independently of the traditional stock and bond markets. By participating in the crypto market through Bitcoin ETFs, these companies can diversify their investment portfolios and potentially gain exposure to uncorrelated returns. Additionally, embracing cryptocurrencies allows them to expand their range of services, attracting a new wave of customers who seek to explore digital assets.
Meeting Client Demands:
As the crypto market gains popularity among retail and institutional investors, traditional financial companies face growing demand from their clients to provide access to digital assets. By offering Bitcoin ETFs, these companies can cater to the needs of their clients who are interested in participating in the crypto market without the complexities of owning and securing digital currencies directly.
Building Trust and Legitimacy:
Bitcoin ETFs are viewed by some traditional financial companies as a way to legitimize the crypto market and build trust among investors. Regulatory authorities have expressed concerns about the lack of investor protection and market manipulation in the crypto space. By adhering to the regulatory requirements and going through the process of getting ETF approval from the SEC, these companies demonstrate their commitment to transparency and compliance, potentially attracting risk-averse investors.
Seizing Market Opportunities:
As the crypto market continues to evolve, the potential for growth and profit opportunities attracts traditional financial institutions. Market analysts and industry experts have projected a bullish outlook for cryptocurrencies, and many believe that Bitcoin, in particular, could serve as a store of value and hedge against inflation. By launching Bitcoin ETFs, traditional companies aim to capture a portion of this potential market growth and provide their clients with exposure to the cryptocurrency's price movements.
BlackRock's Entry and the CBDC Controversy
BlackRock's participation in the crypto market received both support and criticism. While many welcomed the involvement of a renowned financial giant like BlackRock, some industry observers raised concerns about potential market dominance. Wendy O, a Twitter account followed by CZ (Changpeng Zhao), the CEO of Binance, voiced fears that BlackRock might attempt to monopolize the US crypto market by influencing a central cryptocurrency (CBDC) "fork." In this scenario, BlackRock could control prices, holding clients' assets rather than granting investors direct ownership.
However, others argue that BlackRock's entry into the crypto market is a natural progression for a company of its stature. The trillion-dollar investment fund's interest in spot Bitcoin ETFs indicates its belief in the long-term potential of blockchain technology and digital assets. By offering Bitcoin ETFs, BlackRock aims to provide its clients with diversified investment options while staying ahead of the evolving financial landscape.
The Future of Blockchain: Token Securitization
Insights from BlackRock's CEO, Larry Fink, have suggested that the "securitization" of tokens will be a crucial aspect of the future blockchain landscape. This aligns with the SEC's approach of classifying numerous tokens as securities, subjecting them to regulatory oversight. Token securitization could make traditional companies more comfortable with entering the crypto market, as it adds a layer of regulatory familiarity similar to the traditional financial system.
Roger Bayston, an expert at the investment fund Franklin Templeton, shares this sentiment. He believes that turning tokens into securities will make them more accessible to traditional financial companies and their clients. As regulatory clarity improves and tokens are further categorized as securities or utilities, the crypto market may witness an influx of institutional money, further driving adoption and growth.


As traditional financial companies recognize the long-term potential of blockchain technology, many have decided to venture into the crypto market. The emergence of Bitcoin ETFs provides a bridge between the traditional financial world and the rapidly evolving digital asset space, opening up new opportunities for investors and further shaping the future of blockchain and cryptocurrencies.

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